BOSE – creating a world-leading in-store experience

Brand Impact has been working with the in-store experience for BOSE since 2016. The aim is creating a world class brand experience during a visit.

Brand Impact has been working with the in-store experience for BOSE since 2016. The aim is to create a world class brand experience during a visit.

The aim was to raise the sales and conversion rate by enhancing the total in-store experience. The plan was to ensure the brand's expected launches and knowledge among the salespersons.

By ensuring that the communicated promise with the target group, BOSE wanted Brand Impact to secure a 360 experience – from the perceived environment in the store to the communication between the staff and visitor. The key elements in this case were to:

Ensure the in-store staff had all the necessary tools needed.
A visual analysis of the perceived in-store environment based on our research KPIs.
A complete analysis of the collected data in our SQIP model.
Implementation and conversion.

By working with this tool, BOSE achieved a new level of sales. The outcome was so satisfying that BOSE decided to make this a recurrent feature for the entire European market.