Brand Impact helped the well-known brands of Pattex, Loctite and Pritt in strategically increasing the market share in the segment of adhesives for the DIY enthusiasts. A segment known for its slow rotation, maturity and fragmental impact on the end consumer. Brand Impact started by mapping the presence and benchmarking the entire market with the brand, identifying the opportunities for a market share. In less than 9 months, we increased the total market share in Sweden making it the No 1 growing market in Europe for Henkel.